Private beta · by invitation

AI-native social media marketing

Your brand's social media, run by AI.

Cutfish learns your brand, researches what's working, and plans, scripts and makes every short video. Your team approves what ships.

TikTok Instagram Reels

For brands and apps that want to show up every day, without a production team.

How it works

From your website to a month of posts.

AI does the work at every step. Your team makes the calls.

  1. Plan
    1. BrandReads your site, drafts your audience
    2. ResearchWhat's working in your niche
    3. PlanA month of ideas and themes
  2. Make
    1. ScriptEvery hook, line and caption
    2. VideoAI avatar videos, captioned
  3. Ship
    1. ReviewClaims checked, a person approves
    2. PostTo TikTok and Reels
Learn · results feed next month's plan
Seven steps in three groups. Plan: brand, research, plan. Make: script, video. Ship: review, post. Results from each post loop back into the next month's plan.

Built AI-native: a social media team run by AI.

  • AI does the work. Research, planning, scripts and video.
  • People make the calls. Every claim and every post is approved.
  • Built for volume. Daily posts across every account a brand runs.

Features

Plan, make and ship in one place.

Plan

A month planned in an afternoon

  • Brand and audience profile drafted from your site
  • Trend research feeding monthly themes and ideas
  • A calendar with your cadence and content mix
Make

Scripts and video at volume

  • Scripts in your voice, with a hook check and hashtag mix
  • AI avatar videos, captioned and rendered 9:16
  • Built for many accounts per brand
Ship

Reviewed, posted, measured

  • Every claim checked against what the brand can back
  • Owner, maker and reviewer roles, each with a next step
  • Results by post, feeding next month's plan

Safety and control

AI drafts. People decide.

Nothing reaches your audience without a person signing off.

Nothing posts by itself

Videos arrive in your TikTok account as drafts, and the account owner posts them.

Claims you can back

Every script is checked against what your brand can claim and the platform's health rules, with a safer rewrite for anything flagged.

Labeled as AI

Every avatar video carries a visible AI-generated label. Avatars are synthetic, never a real person's likeness.

Your accounts stay yours

You connect accounts on their own sign-in pages, so we never see your passwords, and you can disconnect at any time.

Private beta

Cutfish is invitation only, for now.

We're onboarding a small number of brands and planning each one's first month with them. Tell us about yours.