Brand kit
The Cutfish brand.
The logo, colors, type and voice, for press, partners and anyone building with us. The mark is a play button followed by a recording light: content, made and ready to record.
Logo
Use the horizontal logo where there's room, and the mark on its own for small spaces like app icons and avatars. Each comes in a light-background and a dark-background version.
Do
- Leave clear space around the logo at least the height of the recording light.
- Use the on-dark version on Ink or photos; the standard version on white.
- Keep the mark at 24px or larger on screen.
Don't
- Recolor, stretch, rotate or add effects to the logo.
- Retype the wordmark; use the files (it's already outlined).
- Place the coral light on a coral or red background.
Color
Two colors carry the brand: Ink for type and dark surfaces, and Coral for the one thing on screen that should catch the eye. Use Coral sparingly. On white, set coral text in Coral Deep so it stays readable.
#0E1A2B · rgb(14 26 43)#FF5B3A · rgb(255 91 58)#C93A17 · text on white#FFFFFF#F6F7F9 · page tint#566176 · secondary text#FFE9E3 · highlights#17794A · success onlyType
Bricolage Grotesque for headlines and the wordmark; IBM Plex Sans for everything people read; IBM Plex Mono for labels and numbers. All three are free under the SIL Open Font License.
Cutfish reads your website, learns who you sell to, and plans a month of short videos. Every post is drafted by AI and approved by a person.
IBM Plex Mono · labelsAI-GENERATED · 9:16 · 1080×1920 · W5
Voice
Cutfish sounds like a capable producer who respects your time: plain, specific and calm. Say what happens and who does it.
Sounds like us
- "Drafts go to TikTok. The account owner posts them."
- "About $0.02 a script."
- "Plan a month in an afternoon."
- Short sentences, concrete numbers, active verbs.
Doesn't
- "Revolutionize your content strategy with cutting-edge AI."
- Promises of virality, guaranteed growth or results.
- Hiding that content is AI-made.
- Jargon where a plain word works.